WordPress: Publishing platform and CMS
Created in 2003, WordPress has since become one of the most popular platforms. Still in the top 3 web development software, it is underrated because many people don’t know that it can be used for more than just making blogs. But it’s a “magic box” with all the possible functions, themes and plugins available, many of which are free!
You must see WordPress as a powerful content management system that allows you to create responsive websites. It has many features compatible with browsers such as Chrome, Firefox, and social networks. Everything you need for online visibility and more.
What is a CMS?
A Content Management System or CMS (Content Management System) facilitates the rapid creation of a website’s dynamic and editorial content (text, images, videos, etc.). From validating pages or articles to managing publication rules. The content manager is a small guideline present at all stages of web content creation.
For a marketing team, the main function of a CMS is adapted to the need for content creation and management. Indeed, a CMS separates the content from the container. It is, therefore, possible to update the content of a text or an image independently of the graphic charter of the website and vice versa. Child’s play, right?
Why use WordPress?
For its flexibility and ease of use
As we said before, WordPress is more than a platform for creating blogs. It becomes more flexible for web development and allows companies to create any type of professional showcase and e-commerce site. In addition, the ease of use of its back office allows very easy and intuitive management and maintenance, even for a web novice.
To create a multilingual site
A multilingual site is a website offering content in different languages. In the era of digitalization, internationalization should be a top priority! And, of course, the first step is that of a multilingual site.
It’s a real opening to the world and potential additional profits. Fortunately, WordPress plugins are designed to facilitate the implementation of this kind of platform. So, a page in several languages, nothing is impossible.
For SEO optimization
Now that you have your site in French and English, optimizing it is referencing on search engines is vital. SEO is a set of techniques for maximizing the visibility of web pages in search engine results pages (SERPs).
WordPress sites follow the guidelines of Google and other search engine methods, which helps optimize SEO in search engines. A major advantage of a communication strategy for the consolidation of a visual identity.
For its secure construction
The WordPress CMS’s development considers the importance of current IT security. By following some of the general WordPress security methods and integrating specialized plugins. WordPress is considered secure for running all websites.
For his plugins
WordPress has many built-in features whose power can be pushed with WordPress plugins. For example, with Woo Commerce, a WordPress extension that allows you to do e-commerce on the website in a few clicks! So, doing e-commerce online becomes within everyone’s reach.
The expertise of the WordPress Mavenup Creatives agency
Now, can we speak frankly?
If, in your company, you have the time and the means for “homemade,” you would have already done it. But that’s not always possible, is it? Your business is growing. Your team is BUSY and does not have the necessary WordPress expertise.
That’s where we come in 😉
WordPress development services provided by our Mavenup Creatives developers, are experts on this CMS. It is the first privileged tool of web development, but it also has limits. To let their imaginations run wild and let them create much more powerful websites with many APIs, DRUPAL can also be an interesting alternative to WordPress.
Our WordPress development agency forms a team of dedicated experts for all projects achievable on WordPress internally. An all-inclusive from consulting or TMA to creating and maintaining websites.
More than a WordPress development agency, Mavenup Creatives is also a digital marketing agency. Implementing high-performance digital services based on Design Thinking, Agile, Scrum methodologies and OWASP, W3C QA, WAI, and ARIA recommendations.
A whole range of quality services at controlled costs:
- Audit and Architecture Consulting
- Design and functional and technical specifications UX/UI design
- Development/Integration HTML5, AngularJS, ReactJS, GraphQL
- Integration with third-party services
- Performance optimization
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