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How to Choose the Right Digital Signage Player for Your Business

How to Choose the Right Digital Signage Player for Your Business


When you’re looking to purchase a digital signage player for your business, it can be difficult to know which one will work best. There are plenty of things to consider, including whether or not the device should have an LCD touchscreen, how many displays it can handle at once, and how much storage space you need available. To help you decide which one to get, here are the top three digital signage players on the market today, along with their pros and cons so you can find the perfect one for your needs.

What is a digital signage player?

A digital signage player feeds content onto a screen with the help of digital signage software. Most commonly, they’re used in public areas such as retail stores and airports, but they can also be used within restaurants and offices. While many organizations choose to pay an IT team or outsourced firm to manage their digital signage solutions, small businesses often find it easier—and more cost-effective—to use off-the-shelf technology. This way, a single employee can manage all aspects of their marketing initiatives with minimal training and little investment.

Types of players

Below are a few of types of players used in digital signage. Each of these types has its own strengths and weaknesses. These strengths and weaknesses will either positively or negatively affect your business. The first step to choosing which player is right for you is understanding what you need from your signage player and knowing how each type will help/hinder that specific need.

What are the important features in a player?

A digital signage player is an important part of a business. But, like with many things in business, there’s no one-size-fits-all solution that works for every need. While there are some similarities between how to choose a digital signage player, it’s important to consider what features you need most in your specific situation. The first thing you should think about is screen size and resolution. These two factors play into each other so make sure to pick out a screen that will work well with your current or potential display settings.

Things you need to know about installation

Installation is very important especially if you are not handy, otherwise you would need a technician to set it up. The mounting options of a digital signage player can vary depending on its model. Some can be mounted on walls, while others come with free-standing units. There are also models that attach on VESA compliant panels that can then be attached onto desks or any structure. Keep in mind that VESA will work only if you have pre-drilled holes in your walls or tables. You should choose a player that comes with different installation options depending on where you plan to put it up so you won’t have problems and delays setting it up.

Security features

Make sure that any digital signage players you choose have robust security features. It’s important that your display doesn’t show sensitive information, such as credit card numbers or employee information, to anyone who might be able to see it. If a criminal steals one of your digital displays, they should not be able to get access to confidential information by looking at it on an app or website. Take some time researching how each of your candidates handles data security before making a decision.

Make sure there’s enough storage space

If you’re using an external hard drive, make sure it has enough storage space for your digital signage software. Also, think about how much content you need to display. If you plan on playing several videos in succession or streaming music, take a look at what kinds of files will fill up that much space and if there’s anything else that may require extra storage—like high-resolution photos. As with any technology, you should know what you’re getting into before making a purchase.

What kind of warranty do you get?

All digital signage players have a warranty that ensures you won’t experience any problems during a set period of time. For example, some offer a one-year parts and labor warranty. If anything happens during those first 12 months—your screen stops working, say—the manufacturer will ship you a new player within 24 hours. Depending on your business needs, you might prefer an extended warranty over something more basic; just be sure to check what’s offer before you make your purchase.

Choosing your font type and size

In digital signage, it’s important to think about what content you’re showing and how much time people will have to read it. Small font sizes, especially in situations where someone is trying to process a lot of information quickly, are likely not going to be readable or appealing. Font size is largely determine by your space—if you have a lot of room (and if what you want shown is extremely important), maybe something like an inch-and-half works. If you don’t have much room and there isn’t really anything critical being display, then a smaller font can work as well. Just remember that all factors should be considered, including easy-to-read font type and an image that makes sense with your message.

Choosing your screen resolution

The resolution of your screen should be based on how far you plan on installing it from your targeted audience. For example, most digital signage screens are commonly view from 8 feet away. If you’re planning on placing your screen further than 10 feet from where people will be viewing it, HD resolution is recommend at 1920 x 1080. Keep in mind that if you choose a lower-resolution image, there will be a greater pixelation and blurriness when viewed from further distances. For more information about how to choose a digital signage display and hardware , speak with an expert by filling out our contact form today!

Improving performance with graphic cards

If you want to deliver an advertising message or informational content, your best bet is a digital signage player. A digital signage player works by connecting with commercial software that allows it to pull in information from a database and display it onto a screen. These devices can be set up and manage remotely, making them excellent options for businesses looking to manage large amounts of screens in multiple locations. While there are many models on the market, they all consist of either compact players or full-sized units. Different sizes offer various benefits depending on your project’s size and scope, so it’s important to choose wisely based on your business goals. Before selecting any model of digital signage player, consider how you’ll use it and what format will work best in that setting.

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