To Skyrocket your sales or just to gain more exposure for your eCommerce store, you will need search engine optimization. Search Engine Optimization or SEO is a process of getting traffic from organic search results on different search engines like Google, Yahoo, etc.
The better your eCommerce SEO the more are the chances of higher ranking in SERPs. You can also do it yourself or find the best eCommerce SEO company to save time. There are many benefits including more sales, better brand value, and stronger business domain knowledge. So if you are serious about giving your business an immediate boost then these tips can prove useful for you.
1) Make sure that all of your pages have titles that describe their content properly:
Your Metadata should be unique for each page addressing its actual contents with proper keywords used throughout it. This helps both users and Google to understand what the page is about.
2) Optimize your images:
Add alt text to all of your images and make sure to name them properly with keywords. This will help your images rank in image search results.
3) Increase site speed:
Your website’s loading time is a big factor when it comes to ranking in SERPs. Make sure to optimize your website for faster loading times.
4) Create unique, high-quality content:
The best way to improve your SEO is by creating high-quality, unique content. This will help you rank higher in search engine results pages and also keep people coming back for more.
5) Use keyword-rich titles and descriptions:
When creating titles and descriptions for your pages, make sure to use keywords that people will be searching for. This will help you rank higher on search engine results pages.
6) Get links from high-quality websites:
The more links you have from high-quality websites, the better your SEO will be. Make sure to focus on getting links from reputable sources.
7) Use social media:
Social media can be a great way to promote your website and improve your SEO. Make sure to post regularly on all of your social media accounts and use relevant hashtags.
8) Monitor your website’s search engine rankings:
Monitor your website’s search engine rankings regularly and make changes as needed to improve your SEO. This will help you stay ahead of the competition.
9) Use Google Webmaster Tools:
Google Webmaster Tools is a great tool that can help you improve your website’s SEO. Make sure to use it to its full potential.
10) Get help from a professional:
If you’re not sure how to improve your website’s SEO, then get help from a professional. They can help you identify and fix any problems that may be preventing your website from ranking high in search engine results pages.
11) Use templates:
If you are not technical, it may be difficult for you to understand how to optimize your website’s SEO. You can hire a web development company that offers eCommerce website design and development services at an affordable cost. They will help you create templates that improve your site’s SEO.
12) Avoid duplicate content:
When creating your site’s pages, make sure to avoid duplicate content. Search engines may not like it and you can get penalized for having too much duplicate content on your website.
13) Use relevant keywords:
Keyword stuffing shouldn’t be a part of your SEO strategy. Make sure to use relevant keywords in the titles and Metadata of each page on your site so that people know what they will find if they click through to that page.
14) Don’t sell links:
Link selling is something that Google doesn’t like and doing this will result in a penalty for your website. Avoid paid links at all costs if you want to improve your website’s SEO.
15) Optimize your website for mobile devices:
More and more people are using mobile devices to access the internet. Make sure your website is optimized for mobile devices so that you don’t lose any potential customers.
16) Fix broken links:
Broken links can negatively affect your website’s SEO. Make sure to fix any broken links on your site as soon as possible.
17) Check for plagiarism:
Plagiarism can hurt your website’s ecommerce SEO. Make sure to check all of your content for plagiarism before publishing it on your website.
18) Use social media to promote your content:
Social media can be a great way to promote your website’s content and improve your SEO. Make sure to post links to your content on social media and use relevant hashtags.
19) Keep it simple:
20) Don’t ignore local searches:
If you have a physical store, make sure to add details about it in the local business section of your website so that people can find you easily when searching for businesses that offer the products or services that you offer.