There’s no denying the fact that social media has its woes. But on the flip side, social is helping people in many ways too. Before social media, traditional meetups were the only way of socializing with people. Even then introverts could face hesitance in expressing themselves.
Social media gave everyone a voice and amplified it. Now a cellular internet connection from Spectrum Cincinnati or any other ISP is all you need to reach thousands of people across the globe. Following are some ways social media is helping people:
Reducing Distances Between Loved Ones
When people are growing up, they live with their family and can meet their friends at school. But as they grow, a lot of people have to relocate for jobs, college, and different reasons. The distance between people and their loved ones can make it hard for people to meet in person.
Besides the constraint of distance, making time for meetups is hard for a lot of people. Many have a 9 to 5 regiment at their jobs while a lot of people are staying in university dorms in other cities. So, both distance and time are serious hurdles in the way of people who want to socialize in person. But social media has given people a medium to interact and engage.
You can send messages or call people from applications like Messenger. Other than talking to just one person, you can create different group chats where you can add your whole family, friends from school, and anyone you want. Millions of people around the world are benefitting from this aspect of social media.
Finding Like-Minded People
As already said, it is hard for people to go out and meet their loved ones. This also applies to meeting new people as well. But through social media, you can talk to a lot of people with similar interests. The algorithm of Facebook and other platforms shows you content and people that you may like. It makes it even easier for people to make friends with like-minded people.
For example, if you are a fan of some football team, you will start seeing pages, communities, groups, and people with similar interests. In other words, social media is doing the sorting for you. You can join such communities and make new friends. The algorithm works similarly for MCU fans, anime enthusiasts, and other trending things. So, you won’t feel left out if your interest is in sports-related activities.
Besides just finding people to rant about how your team should have taken the game home, you can even find people to date. A lot of people have found partners on Facebook and other social media platforms. If you search #WeMetOnTwitter on Twitter, you will be amazed how many people that connect on Twitter end up together. So, it is another thing social media is doing for people.
Giving People a Platform to Express Themselves
There have been many instances when media was controlled or limited by powerful people in history. But social media has given people more access to information about what’s happening in their surroundings and also given them a voice.
Many movements like Black Lives Matter started thanks to people coming out together thanks to social media. The hashtags and Twitter and posts on other mediums give people a unified voice. And when hundreds or thousands of people are speaking or protesting together, their voices are usually heard.
Making Commerce Easier
Social media like Facebook and Instagram have made commerce easier for a lot of people. The Facebook marketplace has made it very easy for people to put their products on sale or to buy what others are selling. You don’t even have to visit another website to find what you are looking for.
Other finding what products yourself, you can often see ads for things you would be interested in. Again, it is thanks to the algorithm that understands your preferences. Sometimes such ads can help in reducing the hassle of finding things on your own.
Social media has also made it easier for advertisers to target the right audience. The impact of social media is to such an extent that most companies have social media marketing as a crucial part of their marketing strategy. Simply put, social media has facilitated both buyers and marketers in multiple ways.
Social media is now a part of life for a massive portion of humanity. It has shortened distances and put people with similar interests together. Also, it has amplified the voice of the public and made shopping and advertising much easier.