A successful business requires good graphic design agency Canada. Find out how graphic design agency Canada can help you grow your business and increase sales.
You may already know that graphic design is crucial to create different visual elements such as logos, business cards, and marketing materials. But are you aware of the impact it has on your overall success?
Today we will discuss the most crucial reasons you need great graphic design. To illustrate the immense impact graphic design has on branding, advertising and customer experience, we’ll use real-life cases and case studies.
Create a strong brand image
Graphic design agency is an essential part of any business. It starts with your branding strategy.
Your business’s visual identity will reflect its values, from a distinctive logo design to memorable web experiences. Good graphic design will reflect your brand’s values.
It’s hard to forget Nike when we talk good logos. This brand is exemplary for a reason. The simple but memorable logo along with the powerful tagline creates a strong brand message. No matter your level of athletic ability or sports discipline, Nike will allow you to do more.
Visuals make a better first impression
A study showed that people remember 10% of the information they hear three days after hearing it. If you combine that information with visuals, people retain 65%.
The same study found that content with relevant images receives 94% more views than content lacking relevant images.
The focus of a person’s attention is very short so strike with great visuals.
Design is key to sales
The role of graphic design is crucial in today’s marketing trends, particularly in digital marketing. A well-designed marketing plan will lead to higher sales. The visual aspect of a campaign plays a significant role.
We are all susceptible to attractive things. They catch our attention and evoke emotion. An West Rock study found that 63% consumers base their purchase decisions on the packaging design. 75% say that they evaluate a company’s credibility based on its web design.
It increases brand loyalty and recognition
Brand bias can be a powerful driving force in sales. As much as 82%” of Americans claim loyalty to a brand. Apple is the brand that creates customer loyalty for its products and services.
This ad perfectly reflects Apple’s core value proposition: simplicity, good design and superior. Apple users are well-versed in the optimal design of their products (e.g. Did you know that nearly all Apple notebooks have a small indentation beneath the trackpad? This allows users to easily open their laptop with one handed? ).
Visual language for your customers
Your brand’s color palette, logo, imagery, typography and other design elements create a language that you can communicate with your potential clients. A great graphic design agency Canada will help you to build your visual identity, brand guide, and also create a unique narrative.
Coca Cola’s use of red and yellow and cursive typography communicates warmth, friendliness, and homeliness. It brings joy to our hearts and reminds us of our family and friends and the many times we shared a meal at a table with a glass Coca Cola.
Apple’s minimalist and metallic designs, as well as the absence of letters on their products, give us the impression that they don’t need emotion, fluff, or color. They are adamant about quality and design.
Design can outperform the rest
All of the above points are relevant. It is evident that good design is essential for any business. Potential clients will judge your looks, from branding to advertising. Good design can be achieved with the correct use of fundamental design principles, and a strong brand aesthetic.
What about your competitors?
Another reason graphic design agency Canada is so important is because it can help businesses stay ahead of their competition. Absolut vodka’s famous ad campaign is a great example. How can you make an ordinary, tasteless alcoholic beverage in a transparent bottle interesting?
Conclusion
You might be tempted to take a DIY approach, or hire a freelancer occasionally for larger tasks like creating logos. You will reap the benefits of having a consistent aesthetic direction and a reliable designer team.
Graphic design agency Canada is vital. You could lose potential revenue. We offer quality graphic design agency Canada services on a monthly basis.
