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6 Free Social Media Tools to Simplify Your Campaigns

As the world is progressing further, digital trends are changing rapidly. To keep up with recent social media trends, you’ll need some tools to ease your life. The potential buyer trend is shifting online, which means you will be needing some tools to optimize your social media pages. Thus allowing the users and you to have an effortless experience. You can hire an agency for SEO services typically offering services tailored according to your business needs. 

Social Media Tools

To make your work productive and effortless, social media automation tools can run the campaigns by themselves effectively. Social media marketing apps allow you to schedule posts on different platforms. Thus they allow you to save time and work conveniently. Moreover, these tools allow you to analyze traffic and performance. Furthermore, you can examine which post is performing well from the audience. 


Social media marketing tools allow you to manage multiple accounts from one platform. You can work efficiently as a team which enables you to add multiple team members. In addition to this, these tools provide you with detailed analytics reports regarding your social media activity. Also, these tools allow you to monitor keywords, hashtags and other trends related to your field.

How To Optimize These Tools

It is very oblivious if you don’t have any social media strategy in 2022. For success and growth, optimize the digital marketing strategy for lead generation. In order to do that you have to understand the following things:

The Goals

A goal is essential at the beginning of any marketing strategy as it helps in creating an effective timeline with a proper target. Your brand goals and vision should be clear. This allows you to understand the direction you need to set for your campaign.


Understanding your audience is the key step while building the campaign. You need in-depth analytics of your audience to create targeted campaigns. Detailed analysis of the target market can take you a long way. Plus, it will benefit your brand.


Your visual and textual content must be appealing. This allows capturing the attention of your audience. Moreover, your content also differentiates you from your competitors.


Recording the number of clicks, engagement, hashtags, reach, organic likes and paid campaigns benefits in the long run. You can also avail the data later while planning a new campaign.

6 Free Social Media Tools

Social media management is a time-consuming task. It requires a lot of effort and time. In order to organize, analyze, schedule and track data some online tools come in handy. We have listed six free social media marketing tools for your ease.


HootSuite is one of the most popular social media management tools. This tool allows you to find, schedule, manage and report on social media. It comes with a convenient dashboard that enables you to track all your social media channels. Moreover, it also provides a comprehensive social media report to understand the performance of your content, hashtag, keywords etc.


Planable enables easy content coordination. It supports Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Google My Business. One of the key features is collaboration and approval. It allows you to get feedback on each post. It also has conversations and gets approvals. This makes Planable completely collaboration focused.


Buffer allows you to track your followers’ activity and understand the perfect time to publish your content. It also has a dashboard to organize your social media networking. Plus, it also allows you to schedule your content on different platforms. They appear in queue list format. Thus checking the content status is easily accessible.


Canva is one of the excellent tools that let you create top-notch content using available ready-made templates. It has a drag and drop interface to upload your photos which makes it accessible. You can even perform basic photo editing. Moreover, it allows you to publish and schedule the content directly.

CircleBloom Publish

CircleBloom Publish is one of the most comprehensive tools. It supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Google Business Profile. There is a simple dashboard. The dashboard allows you to connect and manage multiple accounts. Moreover, this allows you to schedule the social media content. 


Friends+Me comes with unique tools. It allows the user to share their Google+ content to other platforms effortlessly. Managing social media is time-consuming. However, this is the best way in increasing brand visibility. 

All in all social media tools have different types and capabilities. It is essential to understand which tools perform best for your business. This depends on your campaign goals and targets. Managing your social media is a challenging task. Thus to make your task easier, relying on these apps can be beneficial for your strategy.

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