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Why Is Product Labeling So Important?

Why Is Product Labeling So Important? | SOLUM

The Product Labeling show important details which customers must know.

Whenever you manufacture a product, you want to communicate the value of the product to the customers. One of the ways to do that is to use product labeling. Product labelling has become a means of communication between the brand and the consumer. Product labelling has very important information which is printed on the product packaging.

What is Product Label?

Product labels is the act of writing and displaying information about a product’s packaging. The product labels show important details which customers must know.

However, some confuse labeling from the packaging.

Product packaging covers the brand colors, logo, material, and shape of the package, while labeling is focused on the product’s informational or written part.

Importance of labeling a product

Brand Name

When customers become more aware and interested in your company, it creates customer loyalty, leading to more sales.

Packaging Size

In some areas, the packaging size is required detail that must be shown on the label. Indicating the amount lets customers know how much they’re buying is exactly, which builds trust.

Displaying the packaging size depends on the type of product. For foods and beverages, weight and volume are frequently shown. For clothing and jewelry, measuring the unit is often used.

Make it Readable

When designing a label, make sure the type is clearly legible through font size and color.

Use a font size that’s large enough, ideally for everyone, including people with reading glasses.

The font color should have enough contrast with the background too. If you can, choose a font color that has both value and intensity contrast, so bright + light and dull + dark. Bright colors are considered good choices for type because they are thought to influence a customer to buy. The color choice should really depend on the kind of product though and its existing visual brand style. To explore color options, try using Adobe Kuler or Sessions Color Guide.


A barcode represents data in a visual, machine-readable form. Major warehouses and retailers use barcodes to track their products, especially in high-volume stores..

SOLUM Electronic Shelf Labels

Today, there is a more efficient way of showing product details. Rather than looking at those small-lettered paper product labels—which are hard to read—there is an alternative tool that transforms how retail stores can present their products to customers.

SOLUM (ESL) Electronic shelf labels make product labeling more interactive for customers. Aside from the fact that they’re easier for customers to read, customers can flip up to 7 pages so that they can see more information about your product.

  • Ten years of battery life
  • 8-10x faster update speed
  • Up to 7 pages of information display
  • 7 LED colors
  • Two programmable buttons
  • NFC capability
  • IP67
  • Customizable design

If you want to switch to our electronic shelf tags, our Solum ESL experts are always available to discuss our products and services’ capabilities.

Visit SOLUM ESL today to know how our Electronic shelf labels solutions can cater to your business needs.

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