The three biggest eCommerce platform tycoons have significantly developed and grown over the years and are still doing so. These platforms outperformed their rivals and distinguished themselves from the crowd. Used and trusted by many famous brands like Nike, Kylie cosmetics, Wakami, and more, Shopify-Woocommerce-Magento is today’s trending topic we are going to discuss. Well, let’s dig straight in.
Shopify is a platform with a user-friendly layout and the most intuitive functionality. It started back in 2004 as an online store named Snowdevil. In 2007, it transformed into an eCommerce platform. In just two years following the debut of their eCommerce platform, they achieved significant net sales of $100 million. Their merchant base currently numbers about 820,000. The platform’s USP, which attracted many offline retailers, is its capacity to construct online stores for enterprises without needing technical expertise quickly.
Magento, which was founded in 2007, is by far the most individualized eCommerce platform available online. Long after their debut, they grew to have a 500,000-user merchant base. With about 250,000 eCommerce websites, Magento now has a 10% share of the top 1 million eCommerce websites worldwide. Two categories can be used to group Magento services. One is open source, allowing anyone to sign up and create a website for no cost, while the other is Magento commerce, a premium plan that offers all hosting services to customers.
Woocommerce is a WordPress plugin that must be installed after a domain for a WordPress website has been purchased. It was created in 2011 by Mike Jolley and James Koster. According to current estimates, Woocommerce powers 29.1% of all online stores, or about 3 million. The main factor retaining the most significant market share for Woocommerce is its simple-to-build configuration. Although the user interface is relatively easy to use, maintaining an online store requires at least a basic understanding of HTML or CSS.
1. SEO efficiency
With built-in analytics, Magento offers sophisticated capabilities like integrating Google site maps, automatically generated websites, automating watermarking and image resizing, etc. You could easily tailor your website to your preferences if you possessed rudimentary information. According to a 2017 survey, Magento received a perfect score of 100 for SEO.
Shopify was the first eCommerce platform with SEO optimization. However, Shopify’s only drawback is that they don’t offer many customizing options. There may be SEO techniques that are unique to your company, but if Shopify doesn’t let them, you won’t be able to use them.
Woocommerce has many plugins and extensions, many of which have excellent SEO functionality. The user can also change the parameters to fit their website better.
2. Function and Scalability
With its incredible capabilities, Magento can handle tens of thousands of products and heavy website traffic effortlessly. Thanks to Magento’s powerful content management system, you won’t need to switch to more sophisticated software if you have a large firm or ambitious plans for future growth.
When it comes to site speed and performance, one of its key advantages is speed. You must choose Shopify Plus, which can be more expensive if you want seamless scalability when your firm expands.
This Ecommerce platform allows for scalability, but people without coding skills may find it challenging to scale their websites to meet requirements. WooCommerce won’t scale for you if you have no coding experience.
3. Support and usability:
You may find any support you need on this site, which has about 500,000 users. However, direct customer assistance may not always be as quick as it appears. If one wants to utilize Magento, they also need to learn a lot about PHP, cloud hosting, HTML, etc., which might be a massive disadvantage for beginners.
Shopify developers in usa can get takes pride in its round-the-clock customer service. You may contact their customer support through phone, email, or live chat. The response speed is good; they frequently provide answers and solutions immediately. Additionally, Shopify helps you quickly create your eCommerce website and doesn’t require coding skills or experience.
The WordPress community is enormous, and WooCommerce is a plugin for WordPress. To improve the operation of your website, you may easily use scripts or plugins made by other community members. It’s effortless to use if you’re alright with running your WooCommerce websites on its free themes and plugins. However, you will typically need some adjustments, which is where WooCommerce may get challenging, especially if you have no experience with coding.
If you have capable developers and hosting services at your disposal, security won’t be an issue with Magento. Being designed with eCommerce in mind, Magento is a secure platform. It continues to release security updates, and several security extensions and plugins are available for a higher level of security.
Shopify is a very safe and dependable platform because everything is housed internationally. Additionally, it offers you a free SSL certificate and holds PCI compliance on your behalf. Your server-side maintenance is handled and controlled by Shopify.
For security and bug fixes, WordPress is constantly updated. The WooCommerce team continuously checks and modifies the code to reduce such threats, so users don’t need to be concerned about security. In addition, numerous security plugins shield your website from viruses and hacker attacks.
The features and advantages of these biggest platforms are vast, consider each platform’s price, technical support, themes, customizability, and performance before choosing the right platform. When you are confident of your need level, consider your future expansion plans and decide wisely or get support from an ecommerce agency.