In the year 2022, every dentist should be utilising dental SEO as part of their overall marketing strategy, let’s face it. Even in major Canadian cities like Toronto, there are several clinics and practises to choose from. It’s time to get serious about SEO for your dental office as competition continues to climb. Our SEO professionals at Fella Technologies have put together this guide to help you learn everything you need to know about optimising your dental clinic’s website for Google in 2022. Your dental practice will see an increase in traffic, leads, and conversions as a result of reading this article. So, let’s get down to it.
Dental SEO On-Page Strategies to Master
When it comes to understanding SEO, one of the biggest challenges is not knowing which methods to apply. Because we’ve worked with so many dentists at Fella Technologies over the years, we’ve developed this list of the top dental SEO strategies for 2022.
1. Dental SEO Keyword Research is a Good Place to Begin
Before you write a single word for your website, conduct thorough keyword research. Meta titles, descriptions, and the content of your pages are all included in this.
Because of Google’s algorithm, it is important to find the best and most relevant terms to use on your website. It’s vital to keep to keywords that are most relevant to your organisation, services, and even geography because of the algorithm’s preference for relevancy.
How to Do Keyword Research for Your Website:
- · Investigate potential keywords with the help of Google’s Keyword Planner.
- · Concentrate your search on a certain area. (ex. Vaughan)
- · If you’re trying to identify local dentists, broaden your search with phrases like “dentist near me.” (ex. “family dentist”)
- · Ensure that each page of your website contains a single major keyword.
- · Look for keywords with low competition yet significant search volumes.
- · Pick a few secondary keywords that are relevant to your content and use them on each of your pages.
2. Implement Your Meta Titles and Descriptions
Each page’s meta title and description should be based on the keywords from the previous phase. Your meta title should be basic and to the point, and your descriptions should entice users to click through from Google’s search results page to your site (SERP).
How to Create Effective Meta Tags for Your Dental Website:
Your clinic’s name, address, and major keyword should all be included in your meta titles, which should not exceed 600 pixels in length.
The length of your meta descriptions should not exceed 920 pixels and should include your major keyword, relevant page content, and a call to action.
An Example of a Proper Website’s Front Page Layout of the Meta Title:
The dental clinic’s name is: Indicator Keyword | Geographical Area or Related Keyword
3. Create High Quality Content for Every Page of Your Site
If you haven’t heard it before, content is key, especially for dentist-related websites. In order to rank effectively on search engines like Google, quality material is essential, and low-quality content will only disadvantage you.
In order to attract the proper visitors and keep them on your site long enough to turn them into customers, you need high-quality content.
How to Write High Quality Content for Your Website
- Make sure your meta title and description are related to the material you’re posting.
- Check to see if your work is original and hasn’t been plagiarised from anywhere else online.
- Include headings, bullet points, and illustrations where appropriate.
- Headers and the body of your article should include your primary and secondary keywords.
- Maintaining brevity and clarity in your phrases and paragraphs is essential.
4. Finally, Make Sure to Include Internal links on all of your Web Pages
Internal linking is critical for search engine optimization, yet it’s often overlooked. The importance of internal linking cannot be overstated, since it has been shown to increase organic traffic by 40%. Faster indexation by search engines is the primary goal of interlinking your content.
A new page would go unnoticed and crawled if it didn’t have links to it from older ones. If you have a lot of internal links that point to a page, it will be treated better by the algorithm. Here’s more information about Google’s PageRank algorithm.
How to Use Internal Linking for Your Dental Website:
- All of your pages should have at least two or three internal links.
- Use anchor texts that are natural, relevant, and brief for your connections (do not use keywords for this)
- Ensure that all of your links are “do-follow” in nature.
- Off-Page Dental SEO Techniques to Master
Having completed your on-page dental SEO plan, it’s time to focus on off-page strategies.
Every firm and search expert has a preferred method for implementing effective off-page techniques. In 2022, we’ve got this:
1. Be a Blogger and Contribute to Relevant Websites.
In short, this is the best strategy to get high-quality backlinks that Google genuinely values. Despite the importance of on-page content, backlinks are vital to enhance this material’s authority. Google won’t trust your on-page material if it doesn’t have high-quality backlinks.
Backlinks from other blogs are particularly beneficial because they contain a substantial amount of text that Google can utilise to better understand your site’s content. You’ll get bonus points if, for example, you write a blog post titled “Top 10 Best Dental Tools in 2022” and include dental-related material around your anchor text.
Tips for Becoming a Guest Contributor
- Start by looking for “subject + write for us” or “topic + become a contributor” on other websites.
- Ensure that the domain authority of the website is at least 30
- Keep an eye on the website’s Spam Detection Rate (SDR).
- Follow the website’s specific instructions.
- Use a natural anchor text in your article to get the attention of the website owner.
2. Make sure your dental practice’s location is listed in local directories
Adding your business address to local directories is one of the best strategies to boost your local rankings. In order to rank for the keywords you’re targeting, you need to tell Google that your business exists and is located in the area.
Google will help you rank better if you have backlinks that list this address if you are in Richmond Hill and want to rank for the term “dentist Richmond Hill.”
Tips for Getting Directory Backlinks
- In order to get your business listed in a directory, be sure that the directory has a section for your location.
- Verify that the directory has a DA of at least 20 and a spam score of no more than ten
- Prior to providing any data, make sure it is correct.
- Make sure that your business is listed or keep checking back to see if it’s been uploaded after the full procedure.
Why Should Your Dental Practice Invest in SEO?
At Fella Technologies, this question is frequently posed. A solid SEO plan in place now can help your firm secure leads for the future. This is why it is so important. You simply cannot ensure future business with any other marketing plan.
Search engine optimization (SEO) is a long-term strategy, and it will keep your firm at the top of the search engine results page (SERP).
With this method, you can save money that would otherwise be spent on pay-per-click (PPC), social media (SMM), or any other form of marketing. These methods may make it easier to keep tabs on your progress, but they are only a band-aid. For example, SEO is a constant source of revenue for your company.
Overall, it is nearly hard to measure the return on investment (ROI) of SEO. In the long run, though, having an infinite supply of Google leads is worth it.
Focus on Your Dental Patients, We’ll Take Care of SEO!
It takes a lot of work and effort to succeed in search engine optimization, but the results are well worth it. The good news is that we have a dedicated team of dental SEO experts in India ready to take on your challenge!
Your pages and meta tags will be properly set up, as will the links to them. Get in touch with us right away to learn more about our offerings and how we can help your website rank highly on Google.