The Social Media landscape changes every day, with new platforms emerging and marketing strategies shifting. Social media statistics are important for understanding the current state of the social landscape, and providing insights about brands and users. According to the latest statistics, the global population is 7.67 billion, and over half of that number is on some form of social media. To get a better picture of how social media is changing the world today, here are some of the most important social media statistics to know about for the year.
Social Media Usage
The rise of social media is becoming an important part of everyday life, as the number of internet users grows. A misco study conducted in collaboration with Ornate Group revealed that social media has overtaken television as the preferred medium of content and advertisement for consumers. The study found that consumers are more educated, more savvy, and have higher expectations than ever for brand value propositions.
According to the report, social media usage has grown significantly in recent years. The most popular platforms today are Facebook, Instagram, and YouTube. This growth has slowed down since the COVID outbreak, but the trend has continued. In 2022, Facebook will continue to be the top marketing platform, with the largest engagement rate.
Social media is a powerful marketing tool and is increasingly becoming a vital component of savvy marketers’ strategies. In fact, 73% of marketers believe social media is effective in marketing, and brands have begun using it to attract customers. Social media usage is also increasing, with over four billion users expected by 2025. This is a growth of 180 million people in five years.
Instagram social media statistics for 2022 are already available and you can check them out for yourself below. As of this writing, the platform is the seventh most visited website globally, with 4.4 billion monthly users. It is also the second most downloaded app on Google Play in the US. As of last month, users spent about 29 minutes per day on Instagram, and 69% of them watched videos. In addition, 25% of US Gen Zers consider Instagram to be their top social media platform. However, only 6% of US adults believe that they can trust the app for political news.
The majority of users on Instagram are between 25-34 years old. The second most popular age group is 18-24 years old. The age group 65 and over is the least popular. Using Instagram marketing is a great way to reach a massive audience of 8 billion people. According to Statista, the platform’s population is concentrated in India and the United States.
As the most popular video-sharing app on the internet, TikTok has a unique creator community. This social media platform offers brands and creators the opportunity to collaborate and reach their target audience. According to TikTok social media statistics, 35% of users discover new products through creators, and 65% enjoy watching creators post about their favorite brands. As a result, brands should focus on creating content that is helpful to viewers and drives purchases. They should also partner with influencers to build trust among the TikTok creator community.
TikTok users could upload videos only up to 60 seconds long until July 2021. This changed when the company decided to allow longer videos, which users could view for up to three minutes. By 2022, users will be able to upload videos up to 10 minutes. As of October, longer videos have garnered over five billion views globally, according to TikTok’s social media statistics. Longer videos have been most popular with users in the US, Thailand, and Vietnam.
The social media statistics for TikTok show that TikTok users are more likely to be female than male. Sixty-one percent of the US user base is made up of women. However, men are not far behind in this regard, as their percentage is only 9.6%.
Pew Research Center’s latest research shows some interesting social media statistics in the US. According to Pew, nearly half of Americans ‘often get news’ from social media. Those using social media to get news also vary in age, gender, race, and political affiliation. For instance, almost half of young people under age 29 use Snapchat as a news source. This suggests that the use of social media as a news source could continue to grow in the years ahead.
In terms of demographics, Facebook users comprise 86% of households earning less than $30K, while users of Twitter and Instagram make up the remainder. Facebook users are most often women, while Twitter is most popular among young people. People between the ages of 18 and 29 make up the largest percentage of Twitter users. The majority of B2B businesses use Twitter. While people between the ages of 65 and 34 use Facebook the least, people aged 35-49 and over 50 use Instagram the most.
Social media usage is growing and savvy marketers are capitalizing on this opportunity. According to the we are social report, the number of internet users worldwide will reach 1.25 billion by 2022, and more than a third of them will be active on social networks. However, the growth of social media usage is expected to slow down slightly in many regions of the world.
YouTube is now more than just a video-sharing site. It is now the second-largest social media network in the world. Its popularity has continued to rise and is expected to reach over 5 billion users by 2022. This means that you can’t afford to ignore this platform. Here are some interesting YouTube social media statistics that you should know.
YouTube’s revenue is expected to reach $5.6 billion by 2022. That number isn’t just for advertisements; it also includes monetization from other sources. It’s estimated that YouTube users will watch more than a billion hours of videos a day. Fortunately, it’s free to use!
The site is widely used by people from around the world, with over two billion monthly active users. This is one-third of all Internet users. Each day, those users watch a billion hours of video on YouTube, generating billions of views. YouTube is also mobile-friendly, reaching more mobile consumers than any other television network.
Advertising on Social Media
As more brands look to crush their marketing goals through social media advertising, the competition will grow more difficult. To keep up with the ever-changing landscape, marketers need to continuously improve their ad strategies. This includes aligning their strategy with the latest trends and the needs of their audiences.
New ad formats are also being created to make the most of the available real estate on social media. For example, advertisers should try advertising on Instagram Stories, which display ads in a full-screen format. According to an Instagram Business study, half of the users of the social media platform have visited the site of an advertiser after seeing the ad. Another trend in advertising on social media is using TikTok for business, which has over 1 billion active users. These ads are interactive and contain pop-ups, stickers, and other gestures that can enhance the user experience.
With more people using social media, advertisers must work harder to create a more personal and relevant ad experience for each user. They need to put the consumer at the center of their content. Thankfully, improvements in advertising technology and work automation will help with this task. They should also gather as much audience data as possible. This data will help them create a better user experience for each consumer, go to website.
Following Consumer Behaviors
Consumers have a growing preference for online and in-store shopping. This shift has created a need for more flexibility and creative approaches. Social media has become a valuable channel for marketers to meet these desires. The majority of consumers aged 18-34 already follow brands on social networks, while 75% of them are likely to recommend a brand they’ve come across. In addition, 71% of small-to-midsized businesses are actively using social media to market themselves, with 52% of them posting at least once daily.
The rise of social media usage is expected to continue in the coming years. The number of Facebook users is projected to reach 3.96 billion by 2022 – that’s 50 percent of the world’s population. On average, these users will spend 2 hours and 24 minutes on social media each day. A quarter of these users will access social media exclusively from a mobile device. In addition, 54% of users will conduct research on a brand on a social media platform before making a purchase. Furthermore, 71% of consumers will recommend a brand if they’ve had a positive experience on social media. Additionally, 73% of marketers agree that social media is effective in promoting their business.
It’s worth noting that millennials spend more time on social media than their baby boomer and Gen X counterparts. Social media use is a huge market in the United States, with 84% of those 18-29 years old using it every day. Meanwhile, women use social media more than men in most “western” regions, while men outnumber female users in Africa and Asia.