Have you ever found yourself in a situation where you are stretched beyond limit by the constant need to publish content? Are you overwhelmed while deciding the type of content that you need to publish? Are you grappling with the RoI on your content writing efforts?
If you have answered yes to any of these questions, it means that you are in need of content writing services.
You might still feel that it would be prudent to have an in-house content writing team, where you would be having more control over the different processes such as strategy, production and delivery. But let us assure you that hiring the best quality content writing services will be a win-win situation for you.
A high quality content writer will ensure that all your bases are covered while delivering timely content consistently. The writer would be aware that his prospects are directly proportional to the kind of content he provides.
With the writer managing your content writing strategy from development through to execution, you can turn your focus on other important issues of your business.
However, before you venture into the journey of offshore content writing services, you should know a few hacks of hiring the best quality content writers.
We provide you with a ready reckoner to ensure that the content provider you hire will be a good choice for your business:
Know the content you need
Before hiring content writers, the first step is to know and understand the kind of content that you need for your business. Suppose you require in-depth finance-related articles. So you would be looking to hire a writer who is well-versed in finance-related subjects. Now, next is to figure out the exact type of content your business requires. These could be blogs, SEO pages, newsletters, and other forms of communication. So you should be looking at writers with relevant skillset in these fields.
Experience and expertise
Once you have identified content writers with certain skillsets, you need to check whether they are experienced enough to deliver your projects on time. One way to figure that out is to look at the professional’s published articles. However, it’s not always easy to find articles of the individual concerned because most companies hire a ghostwriter for their projects nowadays. In that case, you can always ask writers to provide you content writing samples of their past work. That way you can gauge whether they are experts in their field or not.
Aligned to your goals
An ideal content writer must be on the same page as you are when it comes to producing content. To ensure that a writer is aligned to your business goals, you can ask them questions like:
- Their SEO approach
- Research process for writing blogs
- Turnaround time for each project
- Formatting content with HTML headings
Their answers will give you an insight into their thought and working process.
It is the duty of the content writer to see that your content is optimized. It means that your content should resonate with your audience. Be optimized for crawling, indexing and ranking by search engines, and be apt to share on social media platforms.
Communication and partnership
Establishing a good line of communication with a writer is important, especially if he/she is working remotely. It means you have to provide timely information and feedback to them so that they can deliver the projects seamlessly.
It is also important that the content writer asks you several questions about your brand, goals and target audience. This implies that the writer is equally interested in your business and is looking at a long term partnership.
Consistency, deadline and transparency
The basic purpose of hiring a content writer is to ensure that there is a consistent and timely flow of content. It not only enables you to feel confident about your content schedule. But also helps you to focus on other core aspects of your business.
Another crucial factor is a transparent relationship with the writer. A professional should be able to give you feedback on performance metrics. That way you can keep everything accountable and develop your business strategies.
According to a Content Marketing Institute research, half of all companies and three-quarters of large companies are hiring content marketing services to scale their businesses. This is because of the fact that a specialized content writer can write impactful blogs or SEO articles that could drive traffic to the business’ websites. It also helps business owners save time and focus on other aspects of their enterprise. All they need to do is to follow the above processes to make an informed decision about finding the best content writers.