With 1.5 billion users, YouTube is the second-largest social media platform worldwide. YouTube is a popular destination for teens, and most of them favour it above all other websites. Because of this, digital ad spending for the first time surpassed television last year. Television is being quickly replaced by YouTube. What factors are used when YouTube ranks videos? On YouTube, videos are ranked according to the following criteria: The level of the video terms to use on the channel, the duration of the video and the total number of viewers. In order to get organic YouTube views, Customer experience metrics play an important role.
YouTube prioritises audience retention, or how long viewers watch a video, if there’s one thing to keep in mind. Similar to how it works with popular websites, when users view a video for a lengthy amount of time. YouTube recognises the content as high-quality and ranks it higher in search results. A long-form video strategy should be incorporated into the mix to keep viewers interested for longer given that consumers are spending more time on YouTube. Don’t be hesitant to upload lengthier videos, even though some content is better suited to shorter ones. YouTube videos can be seen in Google search results as well.
How to increase your chances of ranking: Create content that provides instructions. Create a guide, don’t forget to be humorous. Let’s briefly go over the five steps for getting organic YouTube views:
1. Carry out in-depth keyword research
The YouTube algorithm takes into account keywords in the channel description, video titles, video descriptions, and tags. Think about it: What are my YouTube subscribers looking for? Utilize what you’ve learnt to research the methods your target audience uses to find that content. Are they looking specifically for “How to” or anything else? A great place to start on YouTube is auto-suggest.
Let’s say the topic of your video is how to wear damaged jeans. You may get a good sense of what people are searching for on YouTube and what to label your video by using YouTube auto-suggest. When conducting keyword research, you should also utilise Google Keyword Planner, AnswerThePublic.com, or KeywordTool.io to assess volume and competitiveness.
2. Improve the optimization of your video (before and after uploading)
Without a doubt, this is the most important step. Both before and after uploading, optimization is crucial to successfully increase organic views. Here are some suggestions on how to improve it before uploading. Use professional editing software and high-definition videography. Use a primary keyword in the file name of your upload suggestions for post-upload improvement.
Make simple, natural titles that contain one or two keywords. Create titles with a maximum length of 70 characters. Use high-volume, low-competition keywords in your descriptions. A core keyword should be used often in your video descriptions, which should be between 100 and 200 words long. Give your search results a unique thumbnail to help you stand out. Include topical and pertinent video tags. In order to provide your viewers realistic expectations, keep your information naturalistic.
3. Fill out the “About” field
Your company’s YouTube profile is prime real estate for incorporating target keywords as well as expressing your brand story and channel description. As much information as you can provide, such as links to your social media profiles and the website of your business. You should also utilise keyword meta tags, which can be found under “Advanced” in channel settings, to describe your channel. All-inclusive channels stand out and are given a higher ranking.
4. Keep a consistent upload schedule
YouTube recognises active channels, and the more videos you upload, the more influential your channel will be. This can include publishing once, twice, or even thrice a month. You should upload at regular intervals and post when your target audience is most active on the network.
5. Consider original strategies to maintain your audience’s interest
Finally, learn novel ways to engage your viewers so that they will continue to watch for a long time. As was already said, YouTube gives a lot of weight to whether or not users are watching videos. High view rates and audience retention affect organic performance. Here are some more suggestions for engaging your audience: Ask them to subscribe. Employ end screens and cards to point viewers to other videos. Utilize your videos to create playlists. Hold enjoyable contests. Never stop getting better. Optimization is important if you want to increase your YouTube audience naturally. It takes a good video and proper keyword implementation across titles, descriptions, and tags to stand out in YouTube’s crowded search results.
Hope the above mentioned strategies will help you to promote your YouTube channel organically with a handsome number of subscribers.