One of the best ways to generate local business leads and attract customers is through vehicle wraps. Vehicle wraps have been proven to generate more leads than any other type of advertising, like newspaper ads, radio commercials, billboards, etc., and even direct mail campaigns.
These are great marketing tools for small businesses that aren’t able to afford traditional advertising strategies or don’t have the time or resources to execute them effectively.
If you’re trying to get local customers with vehicle wraps. Here are some tips to help you make the most of this relatively new marketing strategy.
Decide If Your Company Needs a Car Wrap
Vehicle wraps are one of the most powerful forms of advertising today. For this blog post, I will focus on how a vehicle wrap can help your small business get more local customers. And ways to find a reliable company that offers vehicle wraps.
There Are Many Reasons Why Your Small Businesses Need a Car Wrap:
- Gives your company visibility in high traffic areas
- Makes you stand out from competitors
- Helps tell the story of your business – who you are and what you do
Ways To Find Reliable Companies That Offer Vehicle Wraps:
Visit websites like Sign-Impact, Home Depot, and Google for vendors offering such services in your area or read customer reviews online.
What Should You Think About When Getting a Vehicle Wraps
As you’re considering a vehicle wrap, keep in mind that there are costs associated with taking your advertising on the road. That includes fuel and other auto expenses, such as routine maintenance and insurance.
Consider whether it’s cost-effective for you to advertise locally by vehicle or you should find other options for advertisement. It’s also worth considering that many communities have ordinances against wrapping cars and trucks in advertisements.
Check with your local authorities before purchasing materials or starting work on the vehicle so you don’t waste time or money. If your car is likely to be exposed to extreme weather conditions like snow or ice. You may want to reconsider purchasing vinyl due the wear and tear it may cause.
The Different Styles of Vehicle Wraps
These days, it seems like everything has a brand on it. From billboards and product packaging to t-shirts and coffee cups, even household items are emblazoned with company logos.
In the automotive industry, vehicle wraps offer an innovative way for business owners. Or marketing departments to take advantage of this trend without completely changing.
Their vehicle’s appearance or having their staff constantly wear branded clothing. If you’re not sure if you should invest in vehicle wraps for your business.
Read also: The Many Benefits of Custom Signs for Your Business
Considerations For Large Vehicles
Companies that drive around town in an oversized vehicle, like a truck or bus, have another great opportunity for advertising with vehicle wraps. Advertising can be done on the entire side of the vehicle as well as the back of it.
Side wrap advertising is perfect for targeting commuters who are driving past your company’s local headquarters in their commute from home to work.
Truck branding is perfect for use by companies that want visibility in highly populated areas during large gatherings.
As long as you have a large enough budget, there really isn’t any limit to what you can do with a truck wrap!
Considerations For Vans and Other Trucks
The first consideration for a vehicle wrap is the color. Typically, you’ll want to stick with lighter colors that are not too glaringly noticeable during the day and can easily be seen at night.
This is because these trucks usually operate at night, which will make it hard for your customers or clients to see the signage if it’s dark out.
The second consideration is what message you want your company to put out. If you have a small company, then a simple message like Wash Your Car Here will work great for you!
If you’re larger and looking for more of an elegant approach, consider adding some professional marketing text in there. Such as Joe’s Luxury Detailing – Scratch-Free Wash Guaranteed.
Save Money by Doing It Yourself (DIY)
Encourage your customers, employees, and suppliers to get branded vehicle wraps from you. Put posters in the break room, send letters home with kids after a purchase, offer incentives for those who trade up for our new SUV.
While only 5% of vehicles on the road carry your logo, 80% of all people that see them will remember what they saw. And that means new customers!
Conclusion
If you’re looking for a way to increase your local customer base, vehicle wraps might be the answer. At Sign Impact, they make vehicle wraps affordable and easy. Their car wrapping specialists can help turn your car into an advertising space!
When people see a unique car on the road, they often want to know what company it’s from. Make sure that when they find out it’s yours, they don’t forget about you too soon.
