In this era, who has time to wait for a page load? Seriously, this is one of the numerous frustrating experiences for anyone. However, there are many more websites you can hover to and get a great user experience. What does it tell you? Your website will get a higher bounce rate, which will affect visibility. So, what can you do? Please fix it. If you want to have higher return visits and offer them an excellent user experience, then opt for website optimization services.

If visitors come to your house, you want to make a good impression. Right? That’s the same with your website. Impress your users so they can return, period. So, page load is an essential element for your website. Your site should not take more than 3 seconds to load. Otherwise, this will cost you as you lose conversion. 

How does website speed optimization affect your website success?

• conversion
• visibility
• usability

Conversion

If your page loads faster, that means you’ll have higher conversion rates. According to research done by Hubspot, a one-second delay results in a 7% decrease in your conversion.  

Visibility

Do you want to know how the load time affects your website? It’s all about user experience. We said if your site takes ages to load, you’ll have a high bounce rate poor user experience, affecting your search engine ranking. 

Usability

When you work on your website page speed and responsiveness, it will generate customer loyalty. As a result, you’ll get a large customer base and a strong brand with an excellent user experience. That’s the magic of using website speed optimization services. 

Tools To Help You In Website Speed Optimization Services

First, you must determine what is slowing your site down? Then what is your current loading time? After this, set your website performance goals. These tools will help you achieve your desired results:

Google Pagespeed Insights

So, you would love to try this free Google tool that will run in your site for performance tests and then recommend ways to increase your site’s performance. And this works for windows, both desktop, and mobile. 

Pingdom

This tool comes with great features that include tracking your site’s history performance and providing you with data-driven recommendations to improve your website speed. It also provides apps for website speed testing in both Android and iOS. While the free version can get you started, you can also use a premium for advanced and more features. 

YSlow

This tool summarizes your components by drawing statistics and recommends improving your page performance. You may also opt for website optimization services for more recommendations. 

GTMetrix

When you want to know what’s slowing your page, GTMetrix provides you with a simple waterfall report that shows you what is affecting your page speed. Then as you click each element, it will display additional recommendations that will help you improve your site. 

Benefits Of Website Speed Optimization Services

• Higher conversions
• Higher traffic
• Higher ranks in organic search
• Low bounce rates
• High return visits

Since everything is higher, your site is also likely to get a higher rating. So, how can you improve this? By using the website speed optimization services. But if you’re tech-savvy, you can get the tools and install them on your website. 

Conclusion

Improving your page speed boosts traffic, which converts into sales. You also want your website to have visibility which happens when you get a high rating from Google. Website routine maintenance may seem tedious, but it plays a more prominent role in ensuring the functionality of your website is at par. And you don’t have to be computer savvy to do this, but you can use the website speed optimization services and work at ease.