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A digital signage comparison: Which platform is right for you?

digital signage

A digital signage comparison: Which platform is right for you?

In the world of digital signage, there are many options to choose from. The platforms may vary, but the goal of each remains the same: to display advertisements in public places and attract potential customers by showcasing attractive graphics and media. In this guide, we’ll be looking at two popular digital signage platforms in order to determine which one is best suited for your business or organization’s needs.

What Is Digital Signage

Digital signage refers to a system of software and hardware that allows business owners to display advertisements, announcements and other types of media on connected displays. Digital signs come in many different forms, from simple monitors in elevators or waiting rooms to large-scale outdoor video displays. The primary benefit of digital signage software is that it can allow organizations to tailor their messaging to specific target audiences or parts of an audience while also tracking how effective certain messages are with customers.

If your business has a retail store or needs to communicate important news across multiple locations, you should consider using digital signs in conjunction with your other marketing efforts. In fact, digital signage is so versatile that most businesses can find some use for it. Digital signs are especially good at grabbing attention—and holding onto it—in public spaces like lobbies and airports where people tend to be distracted by all kinds of stimuli.

They’re also useful for communicating information quickly without forcing employees to interrupt customers by asking them questions about products or services they might need help with. Digital signs have become increasingly popular over recent years as more companies have begun adopting them into their advertising strategies. In fact, research shows that digital sign installations will increase by more than 15 percent between 2016 and 2019. Which means there’s a good chance your competitors already use them in some capacity.

Hardware Considerations

Digital signage software platforms can be a bit tricky to understand at first. Each of them has different hardware requirements and—for those that aren’t cloud-based solutions—you may have to buy and maintain your own equipment. Before choosing a digital signage solution, think about what devices you want to use and how much flexibility you want in terms of adding or removing them from your network. You should also consider if any locations need wireless connectivity; some digital solutions are better than others in that regard. Additionally, make sure there’s room in your budget for ongoing maintenance and updates. If a vendor charges per device, it might get costly over time if one breaks down or becomes outdated quickly.

Software Considerations

Deciding which digital signage software you want to use can make or break your business. Before making a final decision, look at some of these factors so that you can easily decide which system will work best for your company. Some things to consider are data consumption, scalability, and multi-player capabilities. To help make your decision easier. We’ve compared some of the top digital signage software on our website and even included a buyer’s guide. By using Digital Signage Hub as your resource for all things digital advertising. You’ll be able to make an informed decision about what works best for your company!

Installation And Maintenance Tips

Before investing in a digital signage solution, it’s important to ensure you have an adequate space to install your displays. Each type of display has its own unique size and weight requirements. So be sure to check with your provider before purchase. Additionally, digital signage services require technical support for setup and maintenance. Select a partner who offers easy-to-reach support staff who can help when issues arise.

Cost Breakdown

It’s helpful to have an idea of how much your new digital signage system will cost. If your goal is simply to attract customers and increase foot traffic. Then a simple display with few bells and whistles could do just fine. But if you want to include digital menus, interactive capabilities or streaming video, it will cost more upfront. The good news is that costs tend to decrease over time as companies invest in newer technologies; take full advantage of that by purchasing a digital sign that will last throughout your business’ life cycle. When it comes down to it, price isn’t always everything—weighing options based on performance and reliability are equally important when determining which digital sign meets your needs best.

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