One of the most significant benefits of technology is how convenient it has made creating content. More specifically, if you are creating an advertisement, you no longer need to find a local voice-over artist; you can simply search the internet.

However, even with that level of convenience, you still need to know what to look for when choosing a voice-over artist. This article will look at 5 things you should keep in mind when choosing a voice-over artist for your next project.

Consider the Tone Needed

The first thing you’ll need to remember is the tone necessary for the current project. A factor that determines the required tone is your brand personality.

Different brands and characters require different voices, so you’ll need to consider what tone is necessary for yours. For example, the typical bank would use a more authoritative tone, whereas a restaurant would be more energetic. How would you like the message to be delivered to your audience?

Listen to Many Voices

The next thing is to listen to many different voices until you find one that is suitable for your project. Sometimes you might not even know what you want, and listening to various voices will help you get an idea.

Websites that make this easy, such as Voquent, a voice-over agency, allow you to listen to many Voquent voice-overs through a selection of intuitive prerecorded demos for a wide variety of tones and project types.

Keep the Project Type in Mind

Remembering your project type is a significant factor when choosing a voiceover artist.

For example, if you are doing a sales commercial, you can use a voice actor for a character or a narrator; the same is true for an explainer video. However, if you are doing a short animated film, you wouldn’t use an announcer-type voice.

Level of Experience

One of the most important things to remember when choosing a voice-over artist would be the level of experience they have. It’s important to note that you should not confuse talent with experience, as they affect different elements.

One of the reasons you should consider using a voice-over artist with more experience is that you will have to do less work walking them through the various steps and giving direction. You will also have to coach them less, and they will naturally understand what needs to be done, making the process much easier if you have less experience yourself.

Know Your Audience

Finally, as mentioned above, you should know your audience when choosing a voice-over artist since they must connect to this audience through their voice. Does your audience want to relate to this voice through similarity? Or be educated by it? Or entertained?

As mentioned above, the typical bank would use an authoritative voice rather than an energetic one since they will target serious business people or working professionals, establishing trust.

The voice is a powerful instrument with the potential to sell your message accurately. Choosing the right voice actor is essential to your project’s success. Find the right one on Voquent.com.