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4 Tips to Optimize Magento Store Performance and Improve Conversions

How To Optimize Your Magento Store Performance For Better Customer Acquisition

The eCommerce market is flourishing and with this comes intense competition. With the rise of competition, many eCommerce store merchants have started looking for smart and ethical ways to improve the customer acquisition rate, enhance search engine visibility, and double ROI. Luckily, you don’t have to comb through hundreds of sites to find an agile store development platform that can help you one-up over your competitors. By choosing a flexible, customizable, and scalable solution like Magento, you get everything you need to cut through the noise and stand out in the market. Though Magento is a popular choice for eCommerce store development, many store merchants crib about the slow speed of Magento.

Caution – don’t take their claims seriously! Many of them don’t just optimize their Magento store the way it should be done. Undoubtedly, Magento is a powerful eCommerce selling engine but there are chances that you may start encountering issues like slow loading speed. Fortunately, you can avert the common issues that slow down your store’s speed. Know how to optimize your Magento eCommerce store performance for better customer acquisition.

In this insightful article, we’ll educate you on how to optimize your Magento eCommerce store for driving more traffic, sales, leads, and conversions.

1. Go For a Dedicated Hosting Plan

When it comes to hosting, Magento is quite demanding. Cheap hosting plans often allure store merchants but when your Magento store starts gaining traction, you may start encountering errors like slow loading speed, security risks, etc. That’s why many certified Magento website development company in India and USA strongly recommend choosing a dedicated hosting plan over a shared one. When investing in Magento hosting, always look for a provider that offers fast and reliable services to your resource-intensive Magento store. A reliable hosting solution provider also offers added benefits like round-the-clock customer support and end-to-end security.

2. Disable or Uninstall Third-Party Extensions That You’re Not Using 

Magento extensions not only extend the functionality of your eCommerce store but also play a vital role in the success of your online business. However, when you keep installing new extensions every two weeks or a month, it starts taking a toll on your site’s speed. Therefore, the best way to overcome this challenge is to conduct a thorough audit. Find out the extensions that you’ve not been using for long or the ones that are offering redundant features. Disable all such extensions, clear the cache and then check the speed of your Magento store. If you don’t observe any significant difference in the speed, we suggest you uninstall them right away. 

3. Compress Heavy Images 

Undoubtedly, images infuse a new life into your eCommerce store and help you showcase the products or services in the best light. However, they also comprise over 50% of your total site weight. Therefore, it is recommended by certified Magento experts to compress the size of heavy images used in your eCommerce store. 

Here’s how you can optimize the images: 

  • Always consider the jpeg file format for your product imagery over any other formats. 
  • Ensure that your website logo is in PNG or SVG format. If it’s not, convert it into the same format. 
  • Compress the size of heavy images using any reliable paid or free extensions such as Image Optimizer, JPEGmini, Cloudinary, etc.

4. Enable Gzip Compression 

Gzip compression is one of the most effective ways to improve the performance of your Magento eCommerce store. When it is enabled, the server compresses the size of every page of your site before sending it to the end user. This complete process takes place in a fraction of a second. As a result, your store’s pages are served to customers at blazing-fast speed. 

To enable Gzip compression, you need to make some minor tweaks in the .htaccess file. If you are not a tech-savvy person, you may hire Magento developers from a reliable agency and get the work done without any hassle. 

Final Words 

Having a fast-loading Magento store not only offers a pleasant shopping experience but also improves your customer acquisition rate. In this article, we’ve discussed some simple yet effective ways to improve the performance of your Magento eCommerce store. In case, you feel you are an expert on your side to compress heavy images, enable gZIP compression. Also, for anything else related to your store, you can hire certified professionals.

Ella Wilson

Technical Content Strategist | Blogger by Passion | 5+ Years of Experience

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