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11 Reasons Why a Number of Ecommerce Stores Fail in Their First Year?

Side hustles can be your primary source of income. Setting up an eCommerce store is one such lucrative venture. Making money online is now easier than ever before. Many people have been able to quit their 9-to-5 jobs and start their own businesses through these stores. Many eCommerce stores fail to succeed. Shopify stores are often unsuccessful due to some reasons. 

The Shopify Custom Checkout app is one of the most popular apps for making the checkout process easier and more conducive to increasing sales. This app displays the best checkout page configurations for your specific online store, resulting in lower cart abandonment and higher sales conversions. 

We will explore eCommerce store owners’ common mistakes and how to avoid them. If you’re a Shopify store owner or are planning to open one, keep reading.

Poor Product Content

No doubt. You’ve got a great product. Your product will be a success in your market. If your Shopify store has shabby images and content about your fantastic products, you could be losing money online. 

It is important to remember that everyone around the globe is watching you. Friendly content makes it easier for users to shop on your site. High-quality content should be created for products. A product description and a buying guide can be added. Attach images and videos wherever possible.

Don’t be a mere marketer for your products. Your visitors will benefit from the knowledge you provide. Ecommerce stores with high-quality content have a high chance of success in a short period of time. 

Complex Checkout Page

Online shopping can help both you and your customer save time. Nobody wants to waste time. Even minutes can seem like an eternity in today’s digital world. Filling out forms and going through endless checkout procedures is not something anyone would want. 

When shopping online, people want simplicity and trust, eCommerce stores with smooth and customized checkout pages succeed more as compared to those who are using regular checkout pages. 

Shopify Checkout Customization using best practices ensures that your store is profitable and has a high ROI. Customers leave items in their cart and close the store’s app due to poor checkout practices. The customization of the checkout page ensures that customers do not abandon their cart and are prompted to complete the sale process. 

Selling the Wrong Products

Product failure is the main reason behind eCommerce stores’ failure. When you start an eCommerce store, the most important decision is what products to sell. If no one wants the products you sell, then you are behind the eight ball.

Even if you’re selling an unusual product, your website can benefit from it if you have a well-thought-out marketing strategy. Make Sure Your Products Meet The Needs of People

There is No Marketing Plan

You can be confident that your products will go to market properly. The key to success is a well-planned marketing strategy. To get the best results, organize all your marketing plans and take as much time as possible.

We can see that SEO is the most important factor in running eCommerce stores. So take some time to learn about your store strategy and let paid marketing work on a budget.

Google Doesn’t Rank Your Website

Search rankings are an important part of any marketing strategy. Search engines can rank your online store higher if you optimize it well.

Higher rankings mean high visibility. Search engines make it easy for people to find your site by entering keywords that are relevant to your products. Increase your search engine rankings to bring more visitors to your Shopify store. 

Low-Quality Products Sold

This is also one of the primary reasons behind eCommerce stores’ failure. You need to impress the customers. They will be more likely to return and recommend your store. Word of mouth marketing remains one of the best ways to market your business.

Quality isn’t the only thing that matters. Unique products are also important. Customers will be the most interesting and will make you big bucks. 

Don’t ignore your competitors

Unless you’re selling something unique and groundbreaking, it is likely that you won’t be the only one in your field. It is essential to analyze your competitors and find out what they are doing.

Your competitor could easily overtake you anytime. If you don’t adapt to trending marketing techniques, this could lead to your store being shut down.

Lack of Call To Action (CTA)

Be sure to make the CTA buttons easy to read. Excel at the button text if you want people to add products to their cart. Make sure customers can see your phone number if you want to get in touch with them. Make sure visitors aren’t clogged up between your website. You should give them direction. Don’t forget to close your deal at the end.

Your Store Does Not Have a Mobile Application

Mobile devices account for almost all eCommerce sales. Mobile users are growing rapidly, so you should offer your customers the Shopify mobile app to make it easy for them to order their favorite products. Ecommerce stores that do not have a mobile app are doomed to fail. 

Shipping Problem

Product shipping problems are the second most serious problem behind eCommerce stores’ failure. Sometimes, your suppliers are so busy, that they can miss or delay the order. We recommend that you sell products with a higher demand and products that customers can buy at their local store. If the shipping process is chaotic, they are more likely to wait longer for their products. 

Ecommerce Stores With Poor Customer Service

Attracting new customers is the most important thing. We must also offer great service with the highest satisfaction. Make sure they have a FAQ page to help them with their questions. Customers should be able to easily reach you. Provide 24/7 customer service. Be polite and respond promptly to any questions they may have. This will help you avoid poor customer service.


Every day, thousands of merchants set up eCommerce stores; however, they forget or are unaware of basic things that contribute to the growth or success of their online store. These are common mistakes made by merchants when transitioning to online selling. As an online store owner, you must stay current on marketing trends and things that can cause a Shopify store to fail.

Also, Read The Importance of Using High-Quality Images on Your Website.


Custom Checkout is a convenient way for the customers to purchase something online. One-click Upsell is a Shopify app that helps you increase your conversion rates by offering an upsell offer during checkout. And provides custom buttons and more to your Shopify store's checkout page. The most important thing about any checkout process is its simplicity. This means that it should be easy for the customer to complete the purchase and go through all the steps in order to buy something.

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